Seed Supplier Review

Kings Seeds: A Legacy of Seed Excellence Since 1888

The roots of Kings Seeds can be traced back to 1793 when John King first began growing seeds on just 3 acres of land in Essex. This small operation was later expanded by John's son, John Kemp King, who established his own company, J.K. King Seeds.

It was John Kemp King's grandson, the young Ernest William King, who would go on to found the company we know today as Kings Seeds. After being refused a job at his grandfather's firm upon leaving school, the determined 18-year-old Ernest vowed to one day own the family business.

In 1888, Ernest acquired a small shop near his grandfather's establishment and launched his own rival venture, E.W. King & Co. Over the next 16 years, the company flourished, moving to much larger premises and becoming renowned worldwide for its exceptional sweet pea varieties. By 1918, E.W. King had become the world's largest wholesale seed supplier, with offices and trial grounds in both Coggeshall and near Reading.

Recognizing an opportunity, Ernest later took over the running of the J.K. King business as well, keeping the two companies' separate identities. He attributed the firm's success to the "purity of the stocks" and the rigorous quality control measures employed by his own experts.

Ernest's passion for sweet peas was evident - he devoted much of the company's catalogue to showcasing over 100 varieties, even earning the moniker "The Sweet Pea King" and serving as Vice President of the National Sweet Pea Society. Clever marketing tactics, such as naming varieties after new technologies like the wireless station "2LO," helped ensure Kings Seeds was one of the first to be broadcast on the BBC.

Today, 125 years after its founding, Kings Seeds remains a flourishing leader in the UK seed industry, consistently ranked among the top three suppliers. The company continues to cultivate some of its original land, producing exclusive Sweet Pea seed stocks that are distributed to independent growers across the globe. With a state-of-the-art laboratory ensuring exceptional standards in germination, vigour, and purity, Kings Seeds seamlessly blends traditional practices with modern innovation.

__________________________________________________________________________

As well as an extensive product offering Kings Seeds is also geared up for the larger or commercial grower through its own subsidiary Kings Seeds Direct.

This commercial website is aimed at wholesale and bulk quantities of seed. They sell seeds by weight or by seed count ($) depending on variety. Seed is supplied to commercial growers of flowers and vegetables, and wholesale to large users of seed.

Whichever type of customer Kings is supplying they all have one thing in common; they all receive the same fine-quality seed. 

Kings Seeds Direct has an outstanding catalogue, worth having simply as a reference resource. You can grab a copy here: Request a Catalogue

Kings Seeds is also the approved distributor for The UK seed breeding house Tozer based in Surrey. Vegetable Varieties From Tozer's are abbreviated throughout the kings Seed catalogue by TZ.

Should you be interested, you can view the complete range of Tozer's offering here.

Their herb offering is available from sister company Suffolk Herbs and they are also owners of Gourmet Genetics which consisted of a breeding program for Tomato and Chilli varieties, many of which will be instantly recognizable to many such as tomato 'Sweet Aperitif'.

Let's take a closer look...

Suffolk Herbs is a specialist division of Kings Seeds that focuses on:

• Medicinal and culinary herb varieties
• Traditional and heritage herb varieties
• Organic herb and vegetable seeds
• Natural growing methods

The company was originally independent but was acquired by Kings Seeds to enhance its herb seed offerings. Located in the same area as Kings Seeds (Essex/Suffolk region), they maintain their distinct brand identity while operating under the Kings Seeds umbrella.

Born from a passion for exceptional flavour, Gourmet Genetics™ began its journey in 2011 at the picturesque Laughing Owl Nursery near Spalding, Lincolnshire.

Founded by expert breeder Mark Rowland, the company initially focused on developing superior cherry tomatoes for home gardeners. Its emphasis was on creating modern, open-pollinated varieties that combine outstanding taste with excellent growing characteristics.

This commitment to innovation and quality caught the attention of Kings Seeds, leading to a marketing partnership in October 2018, and a full acquisition in August 2020. This union has enabled Gourmet Genetics™ to flourish and expand its premium product range while maintaining its core values of exceptional breeding and flavour-first philosophy.

Building on their success with tomatoes, Gourmet Genetics™ embarked on an ambitious chilli breeding program, evaluating over 200 cultivars from across the globe to identify varieties perfectly suited to Northern European growing conditions. This meticulous selection process has yielded remarkable results, including the compact yet productive Hot Lemon type 'Madre Vieja', and the early-fruiting Naga variety 'Wraith'.

The breeding program continues to innovate in both categories, as demonstrated by the recent introduction of 'Ruby Falls', a cocktail tomato that marries exceptional taste with a space-saving narrow habit – perfect for today's gardens.

In line with our commitment to quality and safety, all Gourmet Genetics™ tomato and chilli varieties fully comply with UK legislation and have tested negative for ToBRFV where applicable.

For the allotmenteer, every gardening year begins with a promise sealed in a seed packet.

Seed quality is an absolute given for any seed breeder, seller and above all, gardener. Sowing, waiting for germination, and subsequent growing are time-consuming and cost money. 

At Kings Seeds, they take seed purity, viability, and germination rates very seriously, to the point that they have their own labs. Every seed variety is tested annually.

So just what are they looking and checking for?

Seed Quality Control Measures: Ensuring Success for Every Grower

• Seed Germination Viability Testing: 

The foundation of successful growing starts with high-quality, viable seeds that are guaranteed to germinate. To ensure this, Controlled Germination Tests are conducted in the Kings Seeds labs. These tests replicate the conditions of your specific growing environment, providing an accurate measure of seed viability.

• Physical Purity:

Clean seeds mean healthier crops. Specialised equipment removes debris, ensuring seeds are clean and uniform. Visual inspections are carried out by skilled Kings Seeds personnel who check for impurities and damage, ensuring seeds always meet high standards.

• Genetic Purity:

All varieties are vigorously checked to ensure true-to-type seeds for your plot or allotment.

• Pathogen and Pest Control:

The last thing any grower wants is to find their seed contaminated by either pests or disease. Screening for pathogens and safeguarding against pests and diseases is always a top priority. Lab tests identify viruses, bacteria, and fungi before seeds are packaged.

• Hermetic Packaging: 

Airtight bags protect against environmental fluctuations keeping seeds dormant until needed. Moisture content is regulated between 8–12%.

• Accurate Labeling and Traceability: 

Each and every batch of seeds entering the warehouse is labelled with a variety name, germination rate, lot number and harvest date. Batch traceability ensures that any issues can be traced back to their source for corrective action.

• Compliance with Regulations:

All seed companies adhere to stringent standards to protect growers and ecosystems. In the UK, this includes compliance with Defra regulations. This is supported by regular audits and reviews. Annual audits also ensure facilities and practices meet evolving standards.

• Storage and Handling Practises:

Preserving quality over time is essential as many seed types and varieties can be in store for lengthy periods. Climate-controlled warehouses protect seeds from humidity, heat, and pests. Some seed is stored ambiently, while others are kept at around freezing point.

• Continuous Improvement:

Learning from each season's customer feedback, and insights from growers and allotment holders are key to quality improvements.

• Organic certification (if applicable):

All organic seed offerings are certified as fully organic.

• Seed treatment information

Unless otherwise stated, all seeds supplied are free from any type of seed treatment or priming.

Why This Matters for You

For home growers and allotment holders, understanding the rigorous processes behind seed production builds trust in the products you buy. Whether you're growing chillies, garlic, or any other crop, the dedication to quality control means you can expect reliable, productive seeds every time. This is a subject Kings Seeds takes beyond seriously.

Behind every successful harvest lies a seed's journey from development to your garden. For allotment enthusiasts and home growers, there's comfort in knowing that companies like Kings Seeds maintain exacting standards throughout their production process. This dedication to quality means your chosen varieties - from fiery chillies to aromatic garlic - start life as carefully selected, rigorously tested seeds and bulbs.

Curious about the fascinating world of seed packaging? Take a look at an exclusive behind-the-scenes view of how seeds are carefully prepared and packaged for distribution. This short video reveals the intricate process that brings seeds from Kings Seeds to you. Take a look...

How to Order

Ordering any of Kings Seeds numerous products, whether seeds, plants, bulbs or sundries couldn't be easier.

Ordering by phone

01376 570000

Ordering Online

Via the website Kings Seeds

By Email sales@kingsseeds.com

Ordering by post

The enclosed order form and envelope are within the catalogue.

If you would like a copy of the Kings Seeds product catalogue, you can request one here:

Kings Seeds Request a Catalogue

Should you require any form of assistance with placing your order, Kings Seeds has a Help and Advice page here.

Minimum order requirements

There is no minimum order requirement.

Pricing Structure

Pricing of seeds, plants, bulbs or sundries is always a major consideration in the purchasing choice of most home gardeners.

Kings Seeds, understands that value matters to home gardeners. Their commitment to accessibility is reflected in their pricing structure, with seeds starting from just 75p per packet. This competitive pricing makes quality gardening accessible to everyone while maintaining the high standards their customers expect.

While their hybrid seed varieties command a higher price point due to their specialised breeding and production processes and higher associated costs, they represent an investment in superior performance and reliability. Whether you choose our economical open-pollinated varieties or premium hybrid seeds, you'll find exceptional value throughout the Kings seeds range, whatever category you are purchasing from.

Equally, their sundry selection is always of superior quality with exceptional value-for-money pricing.

Delivery Charges

Kings Seeds delivery and shipping costs are very competitive in comparison with other companies. Charges are reviewed annually with an up-to-date price list available here: Delivery Charges

Order Accuracy

Orders are collated to the highest standards. No substitutes are made without prior customer consent. Stock control is maintained in a highly efficient manner enabling stock levels to be immediately updated online.

Packaging Quality

Packaging for orders is substantial. Seeds will be mailed in padded envelopes, with larger items being boxed.

The current Kings Seeds catalogue is protected by recyclable polythene, which degrades faster than standard polythene and uses 50% less material. While GrowMad actively promotes any form of modernisation to minimize environmental impact, there's a balance to consider: removing the polythene wrapper could compromise the catalogue's condition during delivery. However, many trade publications successfully arrive protected by paper wrappers, suggesting this could be a viable alternative worth exploring.

Delivery efficiency

Over the years, GrowMad has ordered seeds and sundries on numerous occasions without issues. The deliveries are usually within days, slightly longer during busy seasonal periods as you would expect.

Most of the parcels Kings Seeds sends out are small enough to go via Royal Mail so will be sent out to you either 1st Class or 2nd Class post. Any larger items or heavy items will be sent via a courier (APC or DPD).

International shipping options

Kings Seeds are not allowed to export seed to countries outside the UK OR to Northern Ireland, without the customer purchasing a phytosanitary certificate which costs anything upwards of £250.00. For more information, please contact them by email: info@kingsseeds.com

Returns policy

The Kings Seeds return policy is simple. All their products are supplied with a no-quibble guarantee. They will replace or refund any product that does not meet with your approval, and all they ask is that you contact them within 15 days of purchase.

We have personally dealt with Kings Seeds for decades and have always found their customer support to be exceptional.

Kings Seeds understands that good customer support is crucial to your gardening success and that they are only as good as their last invoice or packet of seed.

Their dedicated support team aims to respond to all inquiries within 24 hours, with phone lines answered almost immediately, ensuring you receive timely assistance when you need it most. Whether you have questions about seed selection, growing techniques, or order status, their experienced staff provides clear, knowledgeable solutions tailored to your needs.

If the member of staff answering the phone or reading emails doesn't have a qualified answer to your query, they will find somebody who does.

Customer inquiries are handled through multiple convenient channels - phone support during business hours and 24/7 email assistance. They pride themselves on resolving issues efficiently, from order tracking to technical growing advice. There is, however, no responsive online chat system.

Their straightforward returns and refund policy is backed by a hassle-free process, typically processed within 3-5 business days.

Their support team's extensive horticultural knowledge enables them to offer expert guidance on seed selection, planting schedules, and growing conditions. Each team member undergoes comprehensive training to ensure they can assist with both basic inquiries and complex growing challenges. For larger-scale growers, they even provide sales representatives who are more than happy to visit you personally.

For order-related support, they provide detailed tracking information and proactive updates, keeping you informed every step of the way.

By Phone 01376 570000

By Email sales@kingsseeds.com

Kings Seeds Request a Catalogue

The Kings Allotment Scheme is operated for allotment members and associations and is run independently of the National Allotment (NAS) Scheme.

To order online as a KA member, your secretary would need to set up online ordering and will provide you with a special sign-up link. Please only register using this link so that you become associated with the correct allotment society. (If you already have an account with us, please contact us and provide the account number of the association.) The discount will then be applied to your account - You do NOT need to enter a discount code. The discount will automatically be deducted from seeds when you click on 'Add to cart'. You will then see 3 price columns when you view your shopping basket. The column labelled as Unit discount will show your savings.

You can discover more about the Kings Allotment Scheme here.

Founded in the early 20th century, The National Allotment Society is the leading representative body for UK allotment holders with over 125,000 members. Our mission is to protect, promote and preserve allotments for future generations. 

We work with allotment sites, associations, councils and individual plot holders to provide advice and guidance. We provide expertise on issues ranging from site management, environmental concerns, tenancy agreements, fundraising, setting up and managing associations and more. 

You can discover more about the National Allotment Society here.

NAS Facebook

Kings Seeds have been proud supporters of the NAS for decades with benefits of membership that include:

• The Kings Seeds NAS Members Discount Scheme:
• Dedicated members’ seed catalogue with a 40% discount on retail seed prices.
• Discounts for associations that could total an extra 22.5% discount on top of the 40% discount on retail seed prices for all members.
• No Minimum order for discounts, £5 carriage on orders under £40.
• Also Potatoes, Shallots and Onion Sets at reduced prices. Plus, you can also purchase Soft Fruit plants and all your garden Sundries at very competitive prices.
• Facility to order online.

Website: www.kingsseeds.com

Kings Seeds has a solid and enviable social media presence that actively engages its community of gardeners, offering a blend of educational content, inspiration, and product updates across platforms like Instagram, Facebook, and Twitter. Here’s a breakdown of how they leverage each:

Instagram Kings Seeds uses Instagram to showcase vibrant images of their seeds in various growth stages, from seedlings to full harvests. They often feature customer photos, which adds a sense of community and allows followers to see how others are succeeding with their seeds. Their posts often include growing tips, seasonal planting reminders, and stories featuring behind-the-scenes glimpses of their seed production and packaging process. 

Facebook On Facebook, Kings Seeds engages more directly with customers through interactive posts, Q&A sessions, and gardening challenges. They frequently post links to blog articles, seasonal seed recommendations, and expert advice for gardeners of all levels. Facebook also serves as a platform for important updates, such as new seed arrivals, upcoming events, and promotions.

Twitter Kings Seeds’ Twitter account is a bit more conversational, providing quick updates, retweets from gardening enthusiasts, and engagement with current gardening trends. They often join in on popular gardening hashtags and share snippets of advice, which helps them connect with a broader audience and stay relevant to gardeners on the go.

YouTube  Some seed companies are moving into video content, and Kings Seeds may use YouTube or similar platforms for in-depth tutorials, like planting guides, tips on soil preparation, and advice on pest control. This content provides more detailed guidance for gardeners who want a visual aid.

Linkedin

Pinterest

In general, Kings Seeds does a great job fostering a community of home growers by sharing relevant tips, celebrating customer success stories, and keeping followers informed and inspired all year round. Their approachable, informative social media presence makes them a go-to for any gardener looking to deepen their knowledge and connect with like-minded enthusiasts.

Kings Seeds website kingsseeds.com offers visitors an exceptional online experience that perfectly balances comprehensive information, website functionality and user-friendly navigation.

Navigating the Kings Seeds website is an absolute pleasure for gardeners of all experience levels. From the moment you land on their homepage, it’s clear that the site is designed with the user in mind. The layout is clean and intuitive, making it easy to find exactly what you need, whether you’re searching for a specific variety or browsing for inspiration.

The clean, professional design immediately establishes trust, while the intuitive layout ensures that novice and experienced growers can easily find what they're searching for.

The impressive search functionality allows users to quickly narrow down choices and filter products by type, growing season, and specific characteristics. Each vegetable type features detailed growing information, clear imagery, and helpful cultivation tips - exactly what gardeners need for informed decision-making. 

The website and commitment to user experience truly shine in its organisation of product categories. Whether shopping by vegetable type, flower variety, or seasonal collections, the logical structure makes browsing both efficient and enjoyable.

Checkout is streamlined and secure, with multiple payment options and clear delivery information. The mobile responsiveness ensures a seamless experience across all devices, making it convenient to shop whether at home in the garden, or on the allotment.

The entire experience feels seamless, and the commitment to customer satisfaction is evident at every step.

Special features worth noting include:

• Well-organised variety descriptions
• Clear pricing and quantity options
• Sowing and growing instructions
• Good product photography
• Easy-to-navigate category structure
• Responsive customer service access
• Regular updates on stock availability

In short, Kings Seeds has created a top-tier online experience, setting a high standard for what an online seed shopping experience should be. Whether you’re a beginner or a seasoned gardener, the Kings Seeds website makes it incredibly easy to find, learn about, and order seeds confidently.

Don't take our word for it, you can visit the Kings Seeds Trustpilot Reviews platform here: Kings Seeds Trustpilot

It's not surprising that a top three seed company like Kings Seeds routinely participates in trade and retail shows. Throughout the year, they maintain an active presence at several significant industry events. Their participation in various renowned events highlights their commitment to innovation, collaboration, and excellence in the gardening world.

Trade and Retail show presence

Malvern Autumn Festival: A Frequent Favorite

Kings Seeds has become a familiar and much-anticipated presence at the Malvern Autumn Festival. Known for its rich celebration of gardening, food, and culture, the festival attracts gardening enthusiasts from across the UK. Kings Seeds frequent appearances at this event offer visitors the opportunity to explore their latest seed collections, gain valuable gardening insights, and interact directly with the experts behind the brand as well as being able to purchase seeds at unbelievably discounted prices.

HTA National Plant Show: Driving Innovation and Industry Engagement

In June, Kings Seeds takes centre stage at the HTA National Plant Show, an event renowned for showcasing the very best of horticultural innovation. They use this platform to connect with trade professionals, demonstrate their expertise, and highlight their dedication to supporting growers with high-quality, reliable products. Their presence at this show reinforces their status as a trusted partner in the horticultural trade.

Chelsea Flower Show: Gold Medal Glory

The Chelsea Flower Show stands as a pinnacle of horticultural excellence, and Kings Seeds has earned its place among the elite with its participation at this prestigious event. Their dedication to excellence was recognized with a coveted Gold Medal, cementing their reputation as a leader in the seed industry. This accolade not only honours their high standards but also inspires confidence in gardeners who rely on their products.

NAS Annual AGM: Proud Trade Sponsors

As trade sponsors at the National Allotment Society's (NAS) annual AGM, Kings Seeds demonstrates their commitment to supporting the allotment community. By aligning with the NAS, they help to promote sustainable gardening practices and foster a sense of camaraderie among growers. Their sponsorship underscores their dedication to nurturing the allotment movement, ensuring it thrives for future generations.

Cultivating Excellence, One Show at a Time

Kings Seeds active involvement in these prestigious events showcases their unwavering commitment to the gardening community. Whether connecting with growers at the Malvern Autumn Festival, championing horticultural innovation at the HTA National Plant Show, achieving gold-standard recognition at the Chelsea Flower Show, or supporting allotment growers through the NAS, they continue to lead the way in cultivating excellence.

Their trade show presence not only strengthens their brand but also reinforces their role as a trusted partner for gardeners and industry professionals alike. For Kings Seeds, every event is an opportunity to inspire, educate, and celebrate the joy of growing.

Sustainability and ethical practices are core values for Kings Seeds. As stewards of the land and providers of essential food-growing resources, they feel strongly about having a responsibility to minimize their environmental impact and uphold fair labour standards.

Their sustainability initiatives include organic and non-GMO seed production, renewable energy powering their facilities, water conservation strategies, and eco-friendly packaging. They also prioritise genetic diversity by developing and maintaining open-pollinated varieties. As a bonus, they still occasionally use the traditional methods of measuring seeds, as illustrated.

Ethically, they ensure living wages, safe working conditions, and employee protections throughout their supply chain. they are committed to transparent communication about their sustainability efforts and have obtained relevant certifications to validate their practices.

By embedding sustainability and ethics into their business model, they aim to foster a more regenerative food system that benefits people, plants, and the planet.

The following Sustainability and Ethics policies have been deployed:

• All of their outer seed packets are recyclable

• All of their vegetable plug plant pots and packaging are made from recycled plastic and can be recycled again.

• The Polythene wrap they have around their catalogue is 100% recyclable, it's also quicker to degrade than standard poly and has 95% less waste material.

• They have considered sending the catalogue without the polythene but are concerned with the condition the catalogue would arrive in, i.e. possibility of it getting wet/ damaged whilst in the postal system.

• They are in the process of looking at plant-based films and hope to be trialling these films on their machines in the future… Polylite™ is guaranteed to reduce carbon footprint.

The inclusion of Green Manure seeds, Microgreens and Heritage seed range as well as a comprehensive organic offering, demonstrates Kings Seeds commitment to sustainability and ethics.

Together, these product lines showcase their holistic approach to environmentally conscious and ethically sourced gardening solutions.

Looking for an answer to a frequently asked question? Here's What Kings Seeds has to say:

Products

Are your seeds treated?

Unless stated otherwise, all of our seeds are natural and untreated.

Do you sell organic seeds?

Our sister company, Suffolk Herbs has a range of organic seeds. These can be found online in the 'Organic Vegetables' category, and they are in the Suffolk Herbs section towards the back of our main seed catalogue.
These are certified by the organic association.

I can't find a product on the website but it is in the catalogue?

If a product is in the catalogue but not online, then this means that it is no longer available. This may be because it is a crop failure, or it is now out of stock. You can always contact us to double check if this will be coming back in.

I am not satisfied with my order, what should I do?

If you are not happy with your order, please do contact us so that we can do our best to fix this. All of our seeds come with a 'No Quibble' guarantee.

Do you have sowing instructions on the seed packets?

Yes. All of our packets will include growing instructions and the recommended sowing months to help you out.

Do the seed packets have pictures on?

No, not all of our seeds are in pictorial packets that include an image. Some of the seed packets do not have an image of the crop, but they will have the sowing and growing instructions. You can refer to our catalogue or the website for the image of the crop.

Is VAT included on your products?

Vegetable seeds, herbs and plants and fruits are exclusive of VAT as they are edible. Our flower seeds (including edible flowers such as Nasturtiums) bulbs and sundry items will be inclusive of VAT.

How many seeds are in each packet?
The seed count will vary for each product. This will be stated on our website and in our catalogues. S/C = seed count.

Are your seeds tested?

Yes, our head office includes a fully equipped laboratory where our qualified analysts test our seeds for germination, purity and vigour. This is to ensure that we are supplying our customers with the best quality seed.

Do you sell seeds in larger quantities?

Yes, if you are a commercial customer looking to order wholesale quantities, please have a look at our commercial website - www.kingsseedsdirect.com

Can I use your images?

All of the images on our website are copyrighted. If you would like to use our images, you must contact us first to get permission. If you are a stockist, we can provide images of our pictorial packets.

Placing an Order

How can I place an order?
We accept orders over the phone on 01376 570000 during our working hours (Mon-Fri 9am-12:30, and 1:30pm-5pm), via email (sales@kingsseeds.com), fax or via the website.

How do I pay?

We accept most major debit and credit cards to pay for your order. We will also accept cheque as payment but this will have to accompany your order in the post. We are unable to accept PayPal as payment.

When will I be charged for my order?

If you place your order online or over the phone, the payment will be taken as soon as the order is placed.

Can I cancel or add to my order?

If you would like to cancel your order please click here for our contact details. If you would like to amend or add to your order, we are unable to do this online but if you contact us with your payment details ready we will do everything we can to help you.

What is a 3D Verification code?

A 3D verificiation code is an extra security measure which all websites should now have in place. It is an extra step to prove that it is really you trying to place the order. The code usually comes through as a text message, but if you have mobile banking, you can also verify the payment on your banking app. If you have not received a verification code, it may be because you have entered a landline number on your account, or your phone number is wrong.

I cannot find an item which is in your catalogue?

If you cannot see an item which is in our newest catalogue, it is likely out of stock or not available due to a crop failure. You can search for the product by browsing our categories, or by typing in the product code or product name into the search bar. You can always contact us to confirm if an item is out of stock.

Kings Seeds stands as a beacon of innovation and reliability in the seed industry.

Their unwavering commitment to quality, coupled with significant investments in research and development, positions them at the forefront of addressing tomorrow's horticultural challenges.

With their robust breeding/variety maintaining programs, dedication to sustainability, and deep understanding of market evolution, they are not just participating in the future of horticulture – they are actively shaping it.

Their blend of heritage understanding and forward-thinking approach makes them an invaluable partner for growers who demand excellence and reliability in an ever-changing climate.

As they continue to expand their influence in sustainable horticulture, agriculture and genetic innovation, Kings Seeds is poised to play an even more crucial role in securing the future of allotment growers and UK food production and security.

So, just how well did Kings Seeds do in our opinion?

We trial everything we rate, not just guess at what we think or deliver what the reviewee may want to hear.

At GrowMad, our ratings are founded on comprehensive, hands-on evaluation. We don't rely on assumptions or second-hand information. Instead, we personally:

• Germinate seed 
• Test delivery speed and packaging integrity
• Assess customer service responsiveness
• Navigate websites thoroughly
• Verify product performance
• Validate claims through practical, real-world testing

Our rating process involves extensive, multi-stage trials where we experience each aspect of the product and service firsthand. This method ensures our ratings are:

• Objective
• Evidence-based
• Transparent
• Practically validated

Each category receives a detailed star rating based on our comprehensive testing, providing consumers with reliable, actionable insights derived from experience, not speculation.

Our star ratings are designed to be your trusted guide in navigating seed and gardening product selections. We aim to provide clear, actionable insights that help empower you to make informed gardening choices. We aim to:

• Assist you with making confident purchasing decisions
• Helping you avoid costly mistakes
• Helping to select the right products for your gardening needs
• Understand the true value of each offering
• Helping you save time and money by getting it right the first time

By offering transparent, experience-based ratings, we help gardeners of all levels make smart, informed choices that support their growing success.

We provide our star rating so that you, the GrowMad user, can be assisted in making purchase choices and getting it right the first time. They are as follows:

Poor - Fit for the compost heap *

Not bad -  At least it germinated **

Good effort -  There's always next season ***

Excellent harvest - Go you!  ****

Best in Show - Congratulations! *****